I am an Assistant Professor of Marketing at HEC Paris and a Chairholder at the Hi!PARIS Center on Data Analytics and AI. My research sits at the intersection of quantitative marketing, economics, and information systems, focusing on online advertising and privacy in the digital economy. I combine econometric methods, causal machine learning, and large-scale experiments.

I have been a visiting scholar at the Wharton School and Stanford GSB. My research has been published in journals such as the Journal of Marketing Research, and International Journal of Research in Marketing. I often collaborate with industry to answer research questions at scale. My research has been covered by The Economist, Harvard Business Review, and Forbes, among others.

I was named an ISMS Early-Career Scholar in 2022 and received the IJRM Best Paper Award 2024. From 2019–2025, I am a co-investigator on a European Research Council (ERC) Advanced Grant studying online tracking restrictions.

I co-organize the Paris Digital Economics Conference, an annual event on the economics of digital platforms and technology markets.

Links

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