Research

Working Papers

• Sophisticated Consumers with Inertia
  with Avner Strulov-Shlain, Navdeep Sahni
  Revise and Resubmit, American Economic Review
• The Economic Value of User Tracking for Publishers
  with Rene Laub, Bernd Skiera
  Revise and Resubmit, Management Science
• The Impact of the GDPR on Online Usage Behavior
  with Julia Schmitt, Bernd Skiera
  Revise and Resubmit, Information Systems Research
• Towards Developing an Understanding of Consumers' Perceived Privacy Violations in Online Advertising
  with Kinshuk Jerath, Daniel Sokol
  Accepted at FTC PrivacyCon 2024 and CNIL Privacy Research Day 2024
• Engagement vs. Commitment: The Economic Trade-Offs of Polarizing News Content
  with Shunyao Yan
• Paying for Privacy: Pay-or-Tracking Walls
  Work in progress

Published & Accepted Papers

• Should Your Subscription Business Use Auto-Renew?
  with Z. John Zhang
  Harvard Business Review, May 2026
• The Impact of the General Data Protection Regulation (GDPR) on Online Tracking
  with Karlo Lukic, Bernd Skiera
  International Journal of Research in Marketing, 43(1), 48-70, 2026
• Economic Consequences of Online Tracking Restrictions: Evidence from Cookies
  with Bernd Skiera
  International Journal of Research in Marketing, 41(2), 241-264, 2024
  IJRM Best Article Award 2024
• Cookies Are Worth More Than You Think
  with Bernd Skiera
  Harvard Business Review, Nov–Dec 2024 (Print Edition)
• How Does the Adoption of Ad Blockers Impact News Consumption?
  with Shunyao Yan, Bernd Skiera
  Journal of Marketing Research, 59(5), 1002-1018, 2022
• A De-biased Direct Question Approach to Measuring Consumers' Willingness to Pay
  with Reto Hofstetter, Harley Krohmer, Z. John Zhang
  International Journal of Research in Marketing, 38(1), 70-84, 2021
• How Do Consumer Characteristics Affect the Bias in Measuring Willingness to Pay for Innovative Products?
  with Reto Hofstetter, Harley Krohmer, Z. John Zhang
  Journal of Product Innovation Management, 30(5), 1042-53, 2013
• How Should Consumers' Willingness to Pay Be Measured?
  with Reto Hofstetter, Harley Krohmer, Z. John Zhang
  Journal of Marketing Research, 48(1), 172-184, 2011

Large-Scale Collaborative Research

• The Sources of Researcher Variation in Economics
  Many Economists Collaborative (146 research teams)
  Lead collaborators: Nick Huntington-Klein (Seattle University), Claus Pörtner (Seattle University)
  Revise and Resubmit, Journal of Economic Literature
• Meta-Scientific Research in Marketing: Understanding the Impact of Researcher Choices
  IJRM Reproducibility Collaboration
  Project coordinators: Koen Pauwels (Northeastern University), Karin Teichmann (University of Innsbruck), Oliver Koll (University of Innsbruck), Hannes Datta (Tilburg University), Harald van Heerde (University of New South Wales)

Conference Proceedings

• How Does Disabling Cookie Tracking Impact Online News Consumption?
  with Yufei Shen, Xitong Li
  International Conference on Information Systems (ICIS), Bangkok, 2024

Book

• The Impact of the General Data Protection Regulation (GDPR) on the Online Advertising Market
  with Bernd Skiera, Yuxi Jin, Lennart Kraft, Rene Laub, Julia Schmitt
  gdpr-impact.com