Research

Working Papers

• Sophisticated Consumers with Inertia
  with Avner Strulov-Shlain, Navdeep Sahni
  Conditionally Accepted, American Economic Review
• The Economic Value of User Tracking for Publishers
  with Rene Laub, Bernd Skiera
  Revise and Resubmit, Management Science
• The Impact of the GDPR on Online Usage Behavior
  with Julia Schmitt, Bernd Skiera
  Revise and Resubmit, Information Systems Research
• Towards Developing an Understanding of Consumers' Perceived Privacy Violations in Online Advertising
  with Kinshuk Jerath, Daniel Sokol
  Revise and Resubmit, Production and Operations Management
  Marketing Science Institute (MSI) Working Paper Series, August 2024
• Engagement vs. Commitment: The Economic Trade-Offs of Polarizing News Content
  with Shunyao Yan
  Under Review
  Marketing Science Institute (MSI) Working Paper Series, June 2026
• Paying for Privacy: Pay-or-Tracking Walls
  Work in progress

Published & Accepted Papers

• Should Your Subscription Business Use Auto-Renew?
  with Z. John Zhang
  Harvard Business Review, May 2026
• The Impact of the General Data Protection Regulation (GDPR) on Online Tracking
  with Karlo Lukic, Bernd Skiera
  International Journal of Research in Marketing, 43(1), 48-70, 2026
• Economic Consequences of Online Tracking Restrictions: Evidence from Cookies
  with Bernd Skiera
  International Journal of Research in Marketing, 41(2), 241-264, 2024
  IJRM Best Article Award 2024
• Cookies Are Worth More Than You Think
  with Bernd Skiera
  Harvard Business Review, Nov–Dec 2024 (Print Edition)
• How Does the Adoption of Ad Blockers Impact News Consumption?
  with Shunyao Yan, Bernd Skiera
  Journal of Marketing Research, 59(5), 1002-1018, 2022
• A De-biased Direct Question Approach to Measuring Consumers' Willingness to Pay
  with Reto Hofstetter, Harley Krohmer, Z. John Zhang
  International Journal of Research in Marketing, 38(1), 70-84, 2021
• How Do Consumer Characteristics Affect the Bias in Measuring Willingness to Pay for Innovative Products?
  with Reto Hofstetter, Harley Krohmer, Z. John Zhang
  Journal of Product Innovation Management, 30(5), 1042-53, 2013
• How Should Consumers' Willingness to Pay Be Measured?
  with Reto Hofstetter, Harley Krohmer, Z. John Zhang
  Journal of Marketing Research, 48(1), 172-184, 2011

Large-Scale Collaborative Research

• The Sources of Researcher Variation in Economics
  Many Economists Collaborative (146 research teams)
  Lead collaborators: Nick Huntington-Klein (Seattle University), Claus Pörtner (Seattle University)
  Conditionally Accepted, Journal of Economic Literature
• How Researchers' Analytical Decisions Impact Brand Price Elasticity Estimates: Insights from a Many-Analyst Study
  IJRM Reproducibility Collaboration
  Project coordinators: Koen Pauwels (Northeastern University), Karin Teichmann (University of Innsbruck), Oliver Koll (University of Innsbruck), Hannes Datta (Tilburg University), Harald van Heerde (University of New South Wales)
  PsyArXiv Preprint, July 2026

Conference Proceedings

• How Does Disabling Cookie Tracking Impact Online News Consumption?
  with Yufei Shen, Xitong Li
  International Conference on Information Systems (ICIS), Bangkok, 2024

Book

• The Impact of the General Data Protection Regulation (GDPR) on the Online Advertising Market
  with Bernd Skiera, Yuxi Jin, Lennart Kraft, Rene Laub, Julia Schmitt
  gdpr-impact.com